We need to get to know your business so we can help you the most. This includes the history of the business, the services you offer and the areas that you serve. Let us know what is currently working for you and where you are looking to improve.

Who are your existing customers? Are you looking to get more customers that are similar or seeking a more ideal customer? We’ll build a customer profile so we know where to target your campaign to attract the prospective customers that will grow your business.

We’ll review your existing custom acquisition methods to maximize the potential of turning prospects into customers. This includes a review of your special media profiles, website, Google business listing, preferred contact methods, pitch and follow up.

Utilizing the new customer profile we’ll work with you to develop hooks that will maximize lead conversion. Getting your name in front of the prospect is the first step but offering a solution to their problem is what will motivate them to become your customer.

With a thorough understanding of your business, prospective customer and service offer we’ll determine the style of the campaign to best accomplish your objectives. Do we maintain your brand or do something fresh? Keep it professional or add an element of humor?

We’ll recommend optimizations for your website landing pages and verify clear processes for incoming phone calls, text messages, social messages and emails into a lead pipeline funnel.

Effective visuals are critical to success. We use any existing assets as well as create new ones to develop eye-catching creatives that will grab attention and highlight your service offerings to generate the best results for our ad campaigns.

We have the customer profile, hook and branding, now it’s time to write the ad copy that puts this all together! Your account manager will develop the draft ad copy and run it through our AI process to generate variations to maximize conversions.

Once the creative assets and ad copy have been created and approved, we’ll proceed with connecting your accounts, creating the ad groups, setting up your target audiences and launching your campaign!

Once the ad campaign is launched, we’ll make sure the ads are approved, live and monitor performance to make sure they are delivering as expected.

Ad compliance can be complicated and require adjustments and appeals. We’ll navigate the process for any compliance issues or false flags to make sure your ads continue to display and perform correctly.

We’ll generate detailed monthly reports with commentary so you understand how your campaign is performing and the plan for improvement. Reach out directly to your account manager with any questions.

Different strategies are more effective at different times. We’ll keep adding new ad creatives, hooks and custom audiences to keep your campaigns fresh and maximize seasonal changes and demands.

Based on the previous month’s performance report we’ll make changes to the audience targets, reallocate the budget to the best performing ads and pause ads that are underperforming.

Ad budgets can be adjusted accordingly to demand. As your campaign is optimized and establishes a proven track record then it’s time to grow your audience, expand your reach, and gain more customers!